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Artificial Intelligence for Marketing

Artificial Intelligence for Marketing

by Jim Sterne
368 Pages · 2017 · 5.6 MB · 2,050 Downloads · New!
" You miss 100% of the shots you don’t take. ” ― Wayne Gretzky
Account-Based Marketing For Dummies
by Sangram Vajre
384 Pages · 2016 · 16.3 MB · 4,313 Downloads · New!
Grow your account list with an effective account-based marketing strategy
Adobe Analytics For Dummies
by David Karlins
400 Pages · 2019 · 44.3 MB · 2,919 Downloads · New!
Use Adobe Analytics as a marketer —not a programmer!
Advertising on Google: The High Performance Cookbook
by Kristina Cutura
372 Pages · 2013 · 13 MB · 2,022 Downloads · New!
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of.
Attract Visitors to Your Site: The Mini Missing Manual
by Matthew MacDonald
60 Pages · 2010 · 1 MB · 4,517 Downloads · New!
To be a success, a website has to attract-and keep visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You’ll also learn how to use a powerful-and free service that tracks visitor activity on your site so you know which of your Web pages they love, and-just as important which pages don’t work for them. Using this information, you can fine-tune your site to keep the visitors coming.
Bandit Algorithms for Website Optimization
by John Myles White
88 Pages · 2012 · 4.2 MB · 1,717 Downloads · New!
When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.
Building Research Tools with Google For Dummies
by Harold Davis
366 Pages · 2005 · 10.9 MB · 4,834 Downloads · New!
Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale?