The “Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy“ is an instructive book for all the businessman. Lawrence Ingrassia is the author of this great book. Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times. He also served as managing editor of the Los Angeles Times. The coverage he directed won five Pulitzer Prizes as well as Gerald Loeb Awards and George Polk Awards.
Category Creation is an entrepreneurship, advertising, business marketing and business planning book which shares the proven techniques and methods to start a business in style. Anthony Kennada is the author of this magnificent book. What do you learn from iconic brands like Salesforce, Gainsight, and HubSpot? Why people and public speakers always focus on a unique idea? Why you can’t able to defeat the high-level companies? What are the common mistakes that businessmen and entrepreneurs did in the beginning? Why innovative companies are leading the industries with their new technology and brands? How big companies deal with customers and employees? Why innovation always showed up from bigger companies or have intelligent minds? What is the role of timing and luck in our business?
“Unconscious Branding” is an informative book to understand the digital marketing world. Douglas Van Praet is the author of this book. Douglas is Executive Vice President at Deutsch LA, one of the nation’s hottest and agencies, where his responsibilities include Group Planning Director for the highly acclaimed and coveted Volkswagen account. His unique approach using reverse-engineered behavioral change therapy and neuroscience has produced effective, award-winning campaigns and product launch for leading advertisers of many of the world’s most successful brands. This book is really informative for marketing professionals who want to understand the difference between what consumers say and what they do.